The housing market has changed, and today’s buyers are making buying decisions based on a different set of values. You need to reposition your company to meet today’s challenges, which is why we have created a program specifically designed to assist the small and mid-sized builder in accomplishing this. The Values That Matter™ program offers unique and exclusive advantages to participating builders.
Everything in the Values That Matter™ program is based on satisfying the needs of today’s homebuyers. They want homes scaled to new economic conditions that are energy-efficient, low maintenance and sustainable with flexible living spaces. They especially want a home that will grow in value due to superior design and construction.
Values That Matter™ builders will have access to completely new designs that specifically address the values desired by today’s buyers. Floorplans are flexible, economical to build, functional and sized correctly. Three alternative elevations ensure wide market coverage. Outstanding color renderings enhance marketing. Your firm’s current plans can be reviewed, customized and rendered to match the Values That Matter™ format.
Values That Matter™ builders will be part of a large group of participating builders. The costs – of plans, marketing materials, central website, and other common services – are shared, resulting in a very economical cost for individual builders.
Being a Values That Matter™ builder will allow you to differentiate yourself in the cluttered and confusing mass of builders competing in your market. The trademarked logo will appear on your advertising, marketing materials and signage.
Values That Matter™ builders will be able to stretch their marketing budgets by utilizing the pre-formatted ads, job-site signage, plan brochures and other materials provided by the program. Builders will also be able to link to the national Values That Matter™ website and download standard information onto their own sites.
The Values That Matter™ program is the collaborative effort of three companies that are recognized leaders in the home building industry. Values That Matter™ builders will share in the collective experience of Mollie Elkman of Group Two Advertising, Al Trellis from Home Builders Network, and Jerry Gloss from KGA Studio Architects.
Only builders who agree to follow the standards of the Values That Matter™ program will be allowed to participate. Once a builder has qualified and entered the program, they will be named the exclusive Values That Matter™ builder for their specified counties/regions.